A self-motivated card project to connect with nursing home residents during Philadelphia’s Stay at Home Order. Each week, I made 30 cards using a variety of home objects and art mediums. Messages of encouragement were written inside with hopes of brightening the recipient’s day.
A website design created for Chaby International; the leading global manufacturer and distributor of rain products. The main goal of the new site was to identify Chaby as the head company responsible for their well-known rain products in the market. This was achieved by including a company history, creating brand recognition, and supplying detailed product specifications.
I worked as the sole designer responsible for the UI/UX, layout design, imagery creation, product photography, iconography set design, and all written content. The site is responsive to accommodate all devices. Partnered with FocusMX for market researching and testing, as well as the final coding.
A boho-chic wedding event series created for one of my favorite days. The custom invitation is letterpress on handmade recycled paper. The suite features an incredible deckled edge detail and wildflower seed paper for guests to plant.
Paper Made by Porridge Papers
Letterpress by Paper Meets Press
Photography by Jeff Frandsen
A lifestyle magazine focused on informing readers of the many facets of following different dietary lifestyles. Thrice produces editions centralized around one dietary choice and highlights the good, the bad, and the medical reasons for maintaining chosen diet. This specific issue is based around gluten-free living and features hand drawn illustrations.
A community service event subscription box created for high school communities to host a PINKOUT Event. This event identity includes all the equipment and tools necessary to host an event to raise money for a breast cancer foundation of the school’s choice. The said event is traditionally in conjunction with a sports function.
The brand celebrates the power of the student’s commitment to others. Coming together as a single body in an explosion of pink merchandise. The pattern represents the idea of explosion and is used throughout the brand to evoke excitement for the opportunity to serve others.
A brand identity created for Urbane, a global men’s accessory retail company. Urbane serves a sustainably conscious client who is suave, sophisticated and refined in manner. All upscale accessories sold are 100% Fair Trade.
The brand’s visual identity incorporates the mark of an acorn - the seed to an oak tree. The oak tree is strong, dependable, and crucial to the healthy ecology of the forest. The Urbane Man parallels these characteristics throughout his local and global community.
A mock-campaign created for the National Alliance to End Homelessness. This organization provides data and research to policymakers and elected officials in order to inform policy debates.
The campaign includes a poster series highlighting the three largest homeless demographics in the United States: children, veterans, and women. The message is communicated to the public using cardboard and other materials that inherent to the homeless community to establish their voice.
Work In Progress
The mission of The Do More Campaign is to educate, enrich, and empower underrepresented and underserved communities across America through advocating for the African American community.
The organization’s brand identity uses the visual voice of black type designer, Tré Seals. His font, Bayard, is a unique sans-serif typeface inspired by signs from the 1963 March On Washington For Jobs and Freedom.
Currently, I am working on a social media campaign to engage viewers and promote educational content. As well as building a landing page for the campaign. Check back for updates, soon!
A collection of designs created to celebrate life events of family and friends. Projects include hand lettering, wedding signage, and gift basket product packaging.
This brand strategy was created for Queens, New York native bagelry; located now in Berks County, Pennsylvania. The owners built their business on the foundations of hard work, believing in their products, and supporting the community they serve.
Each day New York Bagelry makes and serves fresh bagels. The visual brand identity needed to highlight the authenticity and quick pace of the shop’s environment. A bagel peg board menu quickly shows customers the bagel flavors still available for purchase. The dynamic logo works across the multiple uses and outputs of products in the shop.
